Before creating a proper copy of my magazine; or even a final draft. I decided to pitch my three design ideas within a target audience of my genre of magazine - teenagers/men ageing 16-20. Obviously taking into account extraneous personel that would be interested in the genre of magazine i am reviewing. I asked them a questionnaire (see quantitative research) to find out what i could do to improve my magazine, and make it more marketable. I asked them four questions.
"What genre of music do you like?" - The intent behind this question was to see if the genre of music I had chosen was right for the target audience I was mainly trying to appeal to.
"What features attract you to a magazine?" - To see what features (e.g. colour, pictures etc) attract people to a magazine on the shelf, what distint things set one magazine aside from the others as being the most intreguing etc.
"Do you prefer a magazine cover with pictures, why?" - To see if pictures on my magazine was a smart idea; or whether the readers for genre of music i have chosen prefer more textual information rather than a pictoral insight.
"Are you attracted by promotional offers on a magazine, e.g. Freebies?" - This was to give me information as to whether i should implement certain features on my magazine cover e.g free posters, vouchers, offers etc; and whether these sorts of unique selling methods appeal to this certain audience.
From pitching my magazine to the market through various methods of research and analysis it has helped me to discover ways in which i can improve upon my magazine to make it more appealing to my specific audience when in shelf life. It has helped me to analyse what the readers of this genre enjoy to see in the magazines they buy and what features on specific magazines attract viewers into reading further..
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