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Friday, 21 January 2011

Quantitative Research

As part of my research i carried out a survey (the data is that used in my designs below). I asked 50 Pupils of Poole Grammar School ageing from 17-20. I did this because this is the target market for my magazine; as the style of music does not range into the younger or older generation. I asked them Which, out of my three Design ideas, did they like the most; and which would intreege them into buying the magazine if they saw it on a shelf of a supermarket. I divised these questions because they allowed me to note what potential buyers are looking for in a magazine such as mine. The reasearch gave me qualitative data, which I used in correlational analysis study against the other data to see which design the buyers were most interested in.

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